Hi, I’m Sierra ✨
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🌐 Content management
🌐 Community management
🌐 Copywriting
🌐 Video editing
🌐 Graphic design
<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Bachelor of Arts in Popular Music Studies William Paterson University
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Music
Digital art
Nintendo
Muay Thai
Cooking
Combining my marketing experience with my creative abilities, intuition, and empathy, I have built digital communities for over 8 years. Whether it’s commercial real estate, fintech, or music, every brand has an audience seeking connection with others—sparking that conversation is my greatest strength.
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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Co-host, Editor Flipscreen Games (Apr 2022 - Present)
I have the privilege of co-hosting my favorite gaming podcast. After some guest appearances, I joined the team as a recurring host on our weekly Nintendo podcast. I help Pete and Steve come up with ideas for episodes, and edit bite-sized clips for our socials. It’s truly a blast and I’m fortunate to be a part of it.
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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Community Manager Aftershock Media Group (Dec 2024 - May 2025)
I was a part of the team that runs the PUBG MOBILE VIP program for Tencent, which is a highly-regarded Creator Program in the PUBG MOBILE community. To help our creators grow, I co-managed promotional and event opportunities for them to gain exposure and experience in the gaming industry. Before being accepted into the program, we carefully reviewed applicants to ensure they meet the program’s standards. On the backend, I was responsible for the day-to-day communications and operations between ourselves and the game’s developers.
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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Community Manager, Social Media Coordinator Cleo AI (Apr 2022 - April 2024)
At Cleo, I started out as the team’s Community Manager and shifted into more of a content creation role. I worked in tandem with our Design team to create inspiring and engaging content that built community in our comments section. We ran monthly campaigns- some were topical and educational, and others were inspired by cultural moments. A challenging but rewarding role at an enthusiastic fintech startup.
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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Social Media Assistant Eventide Audio (May 2021 - March 2022)
Here, I supported across multiple areas as a copywriter, content manager, graphic designer, and project coordinator. I supported product releases and the company’s podcast.
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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Marketing Coordinator The News Funnel (November 2018 - March 2020)
On a platform dedicated to the growth of commercial real estate businesses, I coordinated campaigns tailored to each advertiser's needs, and designed assets for clients when needed.
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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Gummybear International/OK!Good Records/Radikal Records The News Funnel (June 2015 - November 2018)
I managed social media for a YouTube brand and two record labels. I had the privilege to work on shoots at YouTube NY and launch the DJ career of the guy who played Hodor on Game of Thrones.
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